Our drive and focus comes from our slogan - "Shaping African Conversations". We know that Africa's consumers are increasingly inter-connected, vocal and sophisticated. Just like in the rest of the world, the digital and mobile revolution means that the days of one-way communication from companies and brands to their audiences are over. In today's modern Africa, brands are a part of an on-going conversation, a conversation that is going to be happening whether the brands in question are actively engaged in it or not.
What we understand is that in order to be able to genuinely shape these on-going conversations on our client's behalf we need to be constantly feeding the conversational-stream with content that is interesting, engaging and, most-importantly, focused. We do not believe in speaking for speaking's sake, but in speaking for our client's business' sake.
We generate focused and on-message content across all the relevant platforms, from old-media to new, and distribute it at the right time, in the right place and in the right way so as to ensure that we truly maximize our ability to shape the conversation on our clients behalf.