Who We Are

About Us

Gina Din is the leading independent and indigenous strategic communications agency in East Africa. Since 1997, we have helped to build strong and lasting relationships between some of the regions leading brands and their target audience, including Safaricom, KCB, Kenya Airways, The Kenya Red Cross, amongst many others.

The Gina Din team comprises of a vibrant mix of youth and experience that allows us to provide our clients with innovative communication solutions that are guided by deeper strategic and business imperatives. Each of our team members has a specific area of expertise which we encourage them to continually improve upon and develop in the interests of their personal careers and of our clients

Senior Team Members

Gina Din Kariuki
Founder & Chair
Gina Din-Kariuki founded what was then Gina Din Corporate Communications in October 1997, and in so doing blazed a trail in the P.R. industry which many have since attempted to follow. Drawing upon her prior experience as Director of Corporate Affairs and Communication at Barclays Bank, Gina quickly grew GDCC into the leading independent P.R. firm in the country, a position which it holds to this day. Gina plays an active philanthropic role, serving in various capacities including Kenya Red Cross Goodwill Ambassador and Board Member of the National Children's Council. Gina's role as Chair of Gina Din allows her to focus upon her high-level strategic consulting role on behalf of and for our clients.
Lena Adeyinka
Client Service Director
Lena Gatabaki Adeyinka has more than 15 years experience. During that time, she has led communications into a number of milestones — including the recent Chagua Peace Campaign. Throughout her career, Lena has managed strategic public relations initiatives by designing, developing and implementing award winning PR campaigns. She specializes in the creation and execution of thought leadership, poses a strong media background with a forte in building strategic communication and Conference management.
Carol Obara
Finance/HR/Admin Director
Caroline Obara plays the pronged role of Finance, HR & Administration Director. With over a decade of financial experience, Caroline maintains and oversees all financial and accounting obligations of the organization ensuring their accuracy, relevance and adherence to legislation. By providing clear directions on matters relating to HR, the agency provide an employee-oriented; high performance culture that emphasizes empowerment and ongoing development of a superior workforce.
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